A Roadmap to Packaging Design

The right packaging can elevate even the most ordinary product into a must-have commodity. HUB Collective celebrates Design Week Portland with a panel discussion on the power of packaging design. Industry experts will share their thoughts on everything from production cycles and sourcing materials to the importance of connecting with your consumer. Over the course of the discussion, you’ll learn:

• How to manage roadblocks to productivity.
• How to manage expedited schedules.
• How to refresh existing product designs.

Each member of our panel brings their own unique insight and approach to their product categories:

Vanessa Dewey, Art Director, Mattel, Inc.
Fumi James, Creative Manager, Global Creative Group, Starbucks Coffee Company
David Dombrowski, Director Industrial Design & Innovation, Pfizer Consumer Health Care
Les Badden, Moderator, Les Badden Creative

DATE: Tuesday, October 7, 2014
TIME: 4-6:30p
LOCATION: Andina, 1314 NW Glisan