Using Process To Hack Design with Eric Karjaluoto

IS THE IDEA OF BEING "CREATIVE" GETTING IN OUR WAY?

Eric Karjaluoto argues biases are leading designers to bank on inspiration, worship "big ideas" and treat design as a means of personal expression.

Join us for this special Design Week Portland lunch session of Designspeaks, where Eric will debunk creative myths, present a better way to produce design, and provide tips on how to make the design process clearer, faster, more valuable and more profitable.

ABOUT ERIC
Eric Karjaluoto is creative director at smashLAB, where he focuses on strategy and design. Since 2000, he's collaborated with clients including The Vancouver Aquarium, The Nature Conservancy, lululemon, WWF Canada, Tourism Vancouver, and UMN's Institute on the Environment. This work has been recognized by TIME, Communication Arts, Icograda, and others. Karjaluoto has also authored the books Speak Human and The Design Method and writes regularly about design at erickarjaluoto.com. He lives in Vanouver, BC.


ABOUT DESIGNSPEAKS
Designspeaks exists to explore design within the multidisciplinary: architecture, brand, communication, experience, film, graphic, and industrial. We establish an interface within the context of real life, supporting the most compelling voices in design, and talk through to the heart of the practice.

This Designspeaks is sponsored by 52 Limited, a creative+technology resource company connecting world-class talent with leading brands, marketing departments, design firms, ad and interactive agencies in Portland, San Francisco and New York City. Lunch will be catered by Team Delicious and Merit Badge.

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